SEO
Strategy templates, technical fixes, audits and plain-English explanations of how search engines decide what ranks.
Articles
SEO Strategy Template (Free): A Copy-and-Paste SEO Plan, 90-Day Roadmap and Worked Example for 2026
Copy this SEO strategy template section by section: strategy brief, baseline and goals, keyword matrix, content roadmap, technical fixes, authority plan, KPI dashboard and refresh…
How to Do Competitor Analysis in SEO: 7 Steps, a Worked Example and a Report Template
A 7-step SEO competitor analysis: find your real search competitors, profile them, run keyword and backlink gaps, and write the report. With an example.
What Is Topical Authority? What Google Has Confirmed, What Our Data From 200 Sites Shows, and How to Build and Measure It
Topical authority explained with evidence: Google's confirmed topic authority system, the 2024 leak's site focus attributes, Outrank data on coverage and AI citations, a worked…
What Is Page Ranking? How Search Engines Rank Web Pages (and How to Check Yours)
Page ranking is where a page appears in search results for a specific query. It's not PageRank, and it's not one score per site. Here's how it works and how to check it.
Website Auditing Checklist: 8 Areas to Check, From Tracking and Accessibility to AI Visibility
A website audit is more than an SEO crawl. This checklist covers eight areas, starts by checking that your data is telling the truth, and says who should own each fix.
SEO vs SEM: What Each Term Means, How They Differ, and Which to Start With
SEO earns unpaid rankings. SEM is the umbrella for all search marketing, and in practice usually means paid search ads. Definitions, real 2026 costs, and a quick quiz to decide…
How to Make a Sitemap: Step-by-Step for WordPress, Shopify, Wix, Squarespace, Webflow and Custom Sites
How to make a sitemap on WordPress, Shopify, Wix, Squarespace or Webflow, or by hand with a valid XML template, then submit it to Google Search Console.
How to Do SEO Competitor Analysis in 30 Minutes (Free Tools, SE Ranking, Semrush or Ahrefs)
A timed 30-minute SEO competitor audit with free tools, plus the exact reports to open in SE Ranking, Semrush or Ahrefs. You finish with 3 actions.
How to Do SEO Yourself: A 90-Day DIY Plan With Free Tools (4 Hours a Week)
Do-it-yourself SEO works for most small sites if you can give it about four hours a week. Here is the 90-day plan, the free toolkit, and the point where it's worth paying for help.
How to Improve Click-Through Rate in SEO: CTR by Ranking Position, the AI Overview Effect and 9 Fixes
Improve organic click-through rate with Search Console: CTR by ranking position, why CTR fell in 2026, 9 fixes for titles and snippets, and a calculator.
How to Optimize for Voice Search in 2026, Now That Voice Assistants Are AI Chatbots
Voice assistants now run on AI models. Here's where Gemini, Siri, Alexa+ and ChatGPT get their spoken answers, and the content, listings and technical work that make you the…
How to Optimize Images for the Web: A 7-Step Workflow for Faster Pages (Size, Format, Compression, Loading)
Optimize website images for performance: export at the right width, convert to AVIF or WebP, compress, add srcset, lazy-load below the fold and check LCP.
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Outrank finds the keywords, writes articles like this one, adds images and internal links, and publishes them to your site. 30 articles a month, on autopilot.