Link Building
How many links you really need, which metrics matter and how to build authority without shortcuts.
Articles
Backlinks: What They Are, Why They Matter and How to Get Them
What a backlink is, why Google and AI assistants still rely on them, which links are worth having, and what our Search Console data shows about links and growth.
How to Generate Backlinks Automatically, Without the Spam
Software can now do most of link building: find relevant sites, write the article your link lives in, place it and check that it stays live. Here is what to automate, what never to automate, and what happened to the sites in Outrank’s network that received those links.
How to Find Backlinks in Google Analytics 4 (and Where Google Shows the Rest)
GA4 can't list your backlinks, only the links people click. Here's how to find them in GA4, Search Console's Links report and Google search, for free.
Moz vs Ahrefs: How DA and DR Are Calculated, Why They Disagree, and Which Tool to Use (2026)
Moz DA vs Ahrefs DR explained: how each score is calculated, why they disagree, what UR means, which is more accurate, and Moz Pro vs Ahrefs prices.
How Many Backlinks Do You Need to Rank? A Calculator, Real Examples and 2026 Data
There is no universal number. Here is how to work out the referring domains your page needs from the current top 10, with a calculator, examples and Outrank data.
What Is Social Bookmarking in SEO? What Still Works in 2026, and What Google Now Calls Link Spam
Social bookmarking used to be an easy backlink tactic. Today Google lists bookmark site links as link spam, but sharing useful pages on Reddit, Pinterest and niche communities…
Domain Rating vs Domain Authority: What Each Score Measures and Which One to Use
DR and DA are not the same thing. How Ahrefs and Moz calculate each score, how they compare with Semrush's Authority Score, what a good score is, and how backlinks move them.
Link Reclamation: How to Find and Recover Lost Backlinks in 6 Steps
How to find lost backlinks, broken links and unlinked mentions, fix the ones on your side, win back the rest with one email, and stop losing links in the first place.
Ecommerce Link Building in 2026: 9 Tactics That Earn Links to an Online Store (and Where to Point Them)
Nobody links to a product page for free. Here's how online stores actually earn backlinks, which pages those links should point to, what they cost, and what our Search Console…
Best Place to Buy Backlinks in 2026: 10 Services Compared, With Prices and Risks
Ten places to buy backlinks compared on price, site vetting and guarantees, what Google's link spam policy actually says, and how to buy without wasting money.
How to Build Backlinks in 2026: 12 Tactics That Still Work, Step by Step
A practical guide to building backlinks: the five-step process, 12 tactics ranked by effort and link quality, an outreach email that gets replies, and a 30-day plan.
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