Keyword Research
Search volume, difficulty, long-tail and competitor gaps: how to pick the keywords worth writing for.
Articles
How to Check Keyword Search Volume: Free Checkers, Google's Own Tools and Why the Numbers Never Match
Check keyword search volume free with a volume checker, Keyword Planner, Search Console or Trends, and learn why every tool shows a different number.
How to Find Low Competition Keywords: A 7-Step Method (With a SERP Checklist)
Find low competition keywords in 7 steps: seed ideas, KD filters, a 5-minute SERP check and clustering. With a checklist and data from 183,540 keywords.
How to Pick Keywords for SEO: A 4-Factor Scoring Method (With a Calculator)
Pick keywords by scoring business value, intent fit, winnability and click potential. With a scoring calculator, a worked example and mistakes to avoid.
What Are LSI Keywords? The Meaning, the Myth and What Works Instead
LSI keywords are related terms around your main keyword. Google says it doesn't use them. What the term means, where it came from, and what to do instead.
What Is Keyword Cannibalization? How to Find and Fix It, Step by Step
What keyword cannibalization is, how to find it in Search Console, and how to fix it
Competitor Keyword Analysis: How to Find (and Pick) the Keywords Your Competitors Rank For
Find every keyword a competitor ranks for, then keep only the ones you can win.
How Many Keywords for SEO? Per Page, Per Site and Per Month (With a Calculator)
Use 1 primary keyword per page plus 3–8 close variants. For the whole site, work back from a traffic goal: our calculator shows how many pages you need.
What Is Keyword Difficulty? How KD Scores Work and Which Number to Target
Keyword difficulty (KD) is a 0–100 estimate of how hard it is to reach Google's top 10. How Ahrefs and Semrush score it, and which KD to target.
How to Create Long-Tail Keywords: 12 Modifier Formulas and How to Write Content for Them
Seed term plus modifier: 12 formulas for creating long-tail keywords, with real Autocomplete examples, and a page blueprint for writing content that ranks for them.
SEO Keyword Competition Analysis: How to Check If You Can Rank for a Keyword
How to judge keyword competition before you write a single word.
What Is Keyword Clustering? How to Group Keywords by SERP Overlap (With a Real Example)
What keyword clustering is and how to group keywords by SERP overlap
Ecommerce Keyword Research: How to Find Keywords for Category, Product and Blog Pages
Find ecommerce keywords in your store's search data, Amazon and Search Console, map each to the right page type, and estimate what it's worth in revenue.
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