SEO by Industry
What ranking looks like in your industry: the searches that matter, the local signals and the content to publish.
Articles
SEO for Fashion Brands: How Shoppers Search for Clothes, and the Store Pages That Win Them
How fashion shoppers search, which catalogue pages should rank, how to handle colors, sizes and sold-out styles, and how to get free product listings on Google.
SEO for Automotive Businesses: A Playbook for Car Dealerships and Repair Shops
Dealerships and repair shops face different SEO problems. Business Profiles for sales and service departments, inventory and model pages, service and symptom pages, and the…
Travel SEO: How Tour Operators, Travel Agencies and Travel Companies Rank on Google
A travel SEO strategy built around how travelers actually plan: Google Things to do, destination hubs, trip pages that beat OTAs on detail, and content timed to the travel…
SEO for Education: How Schools, Colleges and Course Providers Win Students on Google (2026)
What prospective students compare before they apply, how to build program pages that rank and convert, the structured data changes of 2025 and 2026, a licensing-course provider's…
SEO for Nonprofits: How to Reach the People You Serve, Volunteers and Donors on Google, and Use Ad Grants Within the Rules
How people looking for help, volunteers and donors search differently, the pages each one needs, how to use Google Ad Grants within its rules, the donor-research sites that…
SEO for Financial Services: How Advisors, Lenders, Insurers and Credit Unions Rank Without Failing Compliance (2026)
Which searches advisors, broker-dealers, lenders, insurers and credit unions can win, the advertising rules that shape their pages, how to handle reviews and testimonials, and a…
SEO for Plumbers: Rank for the Problems Homeowners Search, Not Just "Plumber Near Me"
Plumbing customers search the problem before they search for a plumber. How to set up your Business Profile, build a page for every leak, clog and water heater search, and turn…
SEO for Contractors: How Remodelers, Roofers and Builders Win High-Ticket Jobs From Google
Homeowners research a remodel or a new roof for weeks before they ask for a quote. How contractors win that research with cost guides, project pages by town, proof and reviews.
SEO for Small Business: The Do-It-Yourself Plan for Local Shops, Service Businesses and Small Online Stores
A practical small business SEO plan: what changes for storefronts, service-area businesses and online shops, the free listings to claim, the pages to fix, a review habit and a…
SEO for B2B: An In-House Playbook for Turning Low-Volume Keywords Into Pipeline
A do-it-yourself B2B SEO playbook: value keywords by deal size, build bottom-of-funnel pages first, turn sales questions into content, and show up when buyers ask AI.
SEO for Startups: The Decisions to Get Right Early, What to Publish at Each Stage, and When SEO Pays Off
A founder's SEO playbook: technical decisions to make before launch, the pages to publish at each stage, three startups' results and real data on how long SEO takes.
SEO for Healthcare Practices: A 90-Day Local Playbook for Clinics and Medical Offices
The local SEO plan for clinics and medical offices: profiles for each location and doctor, reviews without HIPAA risk, service pages that rank, and what to measure.
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