Content Marketing
Strategy, briefs, workflows and writing playbooks for content that people and search engines want to read.
Articles
Content Marketing ROI: The Formula, a Calculator and How to Track It in GA4
The ROI formula, a calculator with your own numbers, and a practical GA4 setup to attribute revenue to content.
How to Write Website Content: Rules, Page-by-Page Templates and a Launch Checklist
Write each page of your website for the one job it has to do: rules from usability research, templates for the homepage, service, about, FAQ and contact pages, and a launch…
What Is an Editorial Calendar? Meaning, Examples and Editorial Calendar Systems Compared
An editorial calendar is a shared schedule of what you will publish, when, where and who owns it. See examples, what it includes and 8 systems compared.
Enterprise Content Management Solutions: What ECM Does, 7 Platforms Compared and a Requirements Template
A plain-English guide to enterprise content management (ECM): the five jobs an ECM system does, a worked invoice workflow, seven platforms compared on published pricing, and a…
What Is Brand Consistency? The 4 Layers, Real Style Guide Examples and an Audit Checklist
A practical guide to brand consistency: the four layers to standardise, how Mailchimp, Atlassian and GOV.UK write it down, why it now matters for Google and AI assistants, plus a…
Content Gap Analysis Template: The Spreadsheet, 7 Gap Types and a Real Example From Our Own Search Console
A copy-ready content gap analysis spreadsheet, the seven kinds of gaps (not just missing keywords), Outrank data on which gaps are winnable, and a worked example from this blog's…
Long-Form Content Examples: 15 Real Pieces, Measured, and What Makes Each Work
15 long-form content examples with word counts we measured in October 2026: guides, original research, essays, white papers, journalism and itineraries.
Content Brief Examples: 6 Filled-In SEO Briefs You Can Copy
Six filled-in content brief examples for the pieces SEO teams actually commission, plus a weak-vs-strong brief comparison and a quick picker to choose the right one.
How to Create a Content Strategy in 7 Steps (With a One-Page Template and Real Data)
Build a content strategy in 7 steps: one goal, winnable topics, formats chosen by click data, a cadence you can keep, and a free one-page template.
14 Types of Content for Content Marketing, Compared by Goal, Funnel Stage and Effort (2026)
The 14 main types of content for content marketing compared by goal, funnel stage, effort and shelf life, with 2026 data on what each format delivers.
Content Marketing for Small Business: A 4-Hours-a-Week Plan That Brings In Customers
Content marketing for a small business means answering the questions your customers already search for. A weekly plan that fits in four hours, content ideas by business type,…
What Is SEO Copywriting? Definition, a Before-and-After Example, and How to Do It
SEO copywriting is web copy that ranks in search and persuades the people who click. Definition, comparison table, a page rewritten step by step, and a calculator for what better…
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