The Outrank Blog
Practical guides on SEO, AI search, link building and content marketing, with real numbers, templates and step-by-step walkthroughs. Researched, written and published with Outrank.
Articles
How to Make a Sitemap: Step-by-Step for WordPress, Shopify, Wix, Squarespace, Webflow and Custom Sites
How to make a sitemap on WordPress, Shopify, Wix, Squarespace or Webflow, or by hand with a valid XML template, then submit it to Google Search Console.
How to Do SEO Competitor Analysis in 30 Minutes (Free Tools, SE Ranking, Semrush or Ahrefs)
A timed 30-minute SEO competitor audit with free tools, plus the exact reports to open in SE Ranking, Semrush or Ahrefs. You finish with 3 actions.
Low Competition Keywords List: 100+ Examples by Niche and the 10 Patterns Behind Them
A low competition keywords list for 12 niches, built from 10 repeatable patterns, plus a 2-minute check to confirm each keyword's volume and difficulty.
AI Content Generation Tools in 2026: 14 Tools Compared for Text, Images, Video and SEO
AI content generation tools compared for October 2026: ChatGPT, Claude, Gemini, Jasper, Canva, Firefly, Midjourney, Outrank and more, with real prices.
Website Traffic Analysis: How to Find Out Why Your Traffic Changed (7 Steps in GA4 and Search Console)
A repeatable method to explain any traffic rise or drop, with the exact reports to open and a worked example.
How to Do SEO Yourself: A 90-Day DIY Plan With Free Tools (4 Hours a Week)
Do-it-yourself SEO works for most small sites if you can give it about four hours a week. Here is the 90-day plan, the free toolkit, and the point where it's worth paying for help.
Long-Tail Keyword Research: A 7-Step Process With Exact Filters and Real Data
A repeatable long-tail keyword research process: the volume and difficulty ranges real sites target, the filters to set, a Search Console regex, a worked example and a checklist.
Best AI SEO Tools and Platforms in 2026: 12 Honest Picks (Plus the Best WooRank Alternatives)
The 12 best AI SEO tools and platforms for 2026, with October prices, what each one automates and who it suits, plus the best WooRank alternatives.
How to Improve Click-Through Rate in SEO: CTR by Ranking Position, the AI Overview Effect and 9 Fixes
Improve organic click-through rate with Search Console: CTR by ranking position, why CTR fell in 2026, 9 fixes for titles and snippets, and a calculator.
Website Traffic Sources Explained: Every GA4 Channel, the Rule Behind It, and 2026 Benchmarks
Organic, direct, referral, paid, social, email and AI assistants, defined the way Google Analytics actually counts them.
Content Marketing for Small Business: A 4-Hours-a-Week Plan That Brings In Customers
Content marketing for a small business means answering the questions your customers already search for. A weekly plan that fits in four hours, content ideas by business type,…
How to Optimize for Voice Search in 2026, Now That Voice Assistants Are AI Chatbots
Voice assistants now run on AI models. Here's where Gemini, Siri, Alexa+ and ChatGPT get their spoken answers, and the content, listings and technical work that make you the…
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