The Outrank Blog
Practical guides on SEO, AI search, link building and content marketing, with real numbers, templates and step-by-step walkthroughs. Researched, written and published with Outrank.
Articles
Content Brief Template: A Free Copy-and-Paste Brief for Blog Posts and Web Pages
A blank, copy-ready content brief template with 14 fields, guidance on how to fill in each one, variations for blog posts, web pages and freelancers, and a pre-send checklist.
SEO Content Writing: How to Write Content That Ranks (7 Steps + 12 Tips)
A 7-step process for writing SEO articles, 12 tips that separate content that ranks from content that doesn't, and data on which keywords are realistic to win.
Keyword Research Tutorial: How to Do Keyword Research Step by Step (Beginner's Guide)
Learn keyword research from scratch: the core terms, an 8-step process, the tools worth using, a spreadsheet layout for organizing keywords, beginner tracking and a checklist.
How to Optimize a Blog Post for SEO: The 16-Point Checklist From Keyword to Refresh
Optimize any blog post for SEO: pick a keyword you can win, match intent, answer first, fix title, slug, links and images, then check indexing and refresh.
Technical SEO Audit Checklist: 40 Checks, Where to Find Each One and What Passing Looks Like
The 40 checks that decide whether Google can crawl, render and index your site, with the Search Console path and the pass/fail threshold for each, in the order to fix them.
SEO Copywriting Checklist: 30 Checks to Run Before (and After) You Publish
30 checks in five phases that make a page rank and convert, from reading the search results before you write to fixing titles in Search Console 28 days after.
Technical SEO Best Practices for 2026: 12 Rules Google Actually Documents, and 6 Myths to Drop
How to build a site Google can crawl, render and index without surprises: twelve rules with the reasoning and the source, an AI crawler reference table, and the myths you can…
How to Use Google Analytics 4: Setup, the Reports That Matter, and a Weekly Routine
How to set up Google Analytics 4, configure it properly, and use the reports that answer real questions.
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