The Outrank Blog
Practical guides on SEO, AI search, link building and content marketing, with real numbers, templates and step-by-step walkthroughs. Researched, written and published with Outrank.
Articles
What Is Brand Consistency? The 4 Layers, Real Style Guide Examples and an Audit Checklist
A practical guide to brand consistency: the four layers to standardise, how Mailchimp, Atlassian and GOV.UK write it down, why it now matters for Google and AI assistants, plus a…
What Is Topical Authority? What Google Has Confirmed, What Our Data From 200 Sites Shows, and How to Build and Measure It
Topical authority explained with evidence: Google's confirmed topic authority system, the 2024 leak's site focus attributes, Outrank data on coverage and AI citations, a worked…
What Is Keyword Clustering? How to Group Keywords by SERP Overlap (With a Real Example)
What keyword clustering is and how to group keywords by SERP overlap
How to Check Keyword Rankings for Any Website (Free): 5 Methods That Take Under 5 Minutes
Five ways to check where a website ranks for a keyword right now, from Search Console's exact clicks to free rank checkers, plus how to see every keyword you rank for and why…
Content Gap Analysis Template: The Spreadsheet, 7 Gap Types and a Real Example From Our Own Search Console
A copy-ready content gap analysis spreadsheet, the seven kinds of gaps (not just missing keywords), Outrank data on which gaps are winnable, and a worked example from this blog's…
Long-Form Content Examples: 15 Real Pieces, Measured, and What Makes Each Work
15 long-form content examples with word counts we measured in October 2026: guides, original research, essays, white papers, journalism and itineraries.
What Is Page Ranking? How Search Engines Rank Web Pages (and How to Check Yours)
Page ranking is where a page appears in search results for a specific query. It's not PageRank, and it's not one score per site. Here's how it works and how to check it.
Content Brief Examples: 6 Filled-In SEO Briefs You Can Copy
Six filled-in content brief examples for the pieces SEO teams actually commission, plus a weak-vs-strong brief comparison and a quick picker to choose the right one.
Ecommerce Keyword Research: How to Find Keywords for Category, Product and Blog Pages
Find ecommerce keywords in your store's search data, Amazon and Search Console, map each to the right page type, and estimate what it's worth in revenue.
Keyword Gap Analysis: How to Find and Close the Keywords Your Competitors Win
A keyword gap analysis lists keywords competitors rank for and you don't. How to run one in Ahrefs, Semrush or for free, and what to do with each gap.
How to Publish on WordPress: Posts, Pages and Your Whole Site (2026 Guide)
Every meaning of 'publish' in WordPress: a post, a page, the whole site, on a schedule, by email or by API, plus what to check before you click and how to fix it when it fails.
AI Content Optimization Tools in 2026: 12 Compared on Price, Integrations and AI Search
12 AI content optimization tools compared for October 2026: transparent prices, WordPress and Webflow integrations, and AI search tracking for each.
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