The Outrank Blog
Practical guides on SEO, AI search, link building and content marketing, with real numbers, templates and step-by-step walkthroughs. Researched, written and published with Outrank.
Articles
Why Are Internal Links Important for SEO? The 4 Jobs They Do and What the Data Says About How Many You Need
Internal links help Google find pages, pass PageRank and read topics from anchor text. What the data says, how many you need, and mistakes to avoid.
12 SEO Mistakes Small Business Owners Make (and How to Spot Each One in 10 Minutes)
Most small business SEO problems are the same dozen mistakes. Here is how to spot each one in minutes, what it costs you, and the fix, with a checklist to audit your own site.
What Is SEO Intelligence? The 5 Data Layers, 4 Real Examples of Misread Search Data, and a Weekly Routine That Turns Data Into Decisions
SEO intelligence explained through real data: the five layers of search data, the Search Console features added in 2025 and 2026, four examples from 400+ sites where the obvious…
How to Use Python for NLP and Semantic SEO: 4 Tested Scripts for Entities, Entity Gaps, Keyword Clustering and Search Intent
Four short Python scripts, tested in October 2026, that turn NLP into semantic SEO work: entity extraction, entity gaps against top pages, keyword clustering with embeddings, and…
How Much Does SEO Cost in the UK? 2026 Prices in Pounds for Agencies, Freelancers and In-House Hires
What SEO costs in the UK in 2026, in pounds: agency retainers, freelance day rates, in-house salaries with employer National Insurance, London vs Birmingham agency rates, VAT, and…
Long Tail Pro vs Ahrefs (2026): Long Tail Pro Is Gone, So Here's How to Find Long-Tail Keywords in Ahrefs Instead
Long Tail Pro is no longer available. Here's how to replicate its long-tail workflow in Ahrefs, what Ahrefs costs, and cheaper alternatives.
What Is the Primary Goal of a Search Engine? The Answer, How Google Measures It, and a Test for Your Own Pages
A search engine's primary goal is to give each searcher the most relevant, helpful result, fast. See how Google measures it and rate your own pages.
What Kind of Websites Will the Search Engine Blacklist? The Full 2026 List, How to Check Your Site, and How to Get Back
Search engines blacklist sites that spread malware, get hacked, cloak, scrape, buy links or mass-produce thin pages. The full list, a site check and fixes.
11 Content Repurposing Strategies With Exact Steps, Tools and a Weekly Schedule (2026)
11 content repurposing strategies with step-by-step instructions: blog to carousel, webinar to clips, podcast to article, data to stats page, and more.
40 Content Creation Ideas by Goal (Traffic, Links, Leads, Social), Plus 7 Places to Find Your Own
40 content creation ideas grouped by goal, with example titles you can adapt, 7 places to find more, and data on which content formats still earn clicks.
How to Start a WordPress Blog in 2026: 9 Steps From Domain to First Post
The self-hosted WordPress route, step by step: hosting and real costs, installation, the settings to change on day one, a short plugin list and a launch checklist.
How to Change Your Wix Template in 2026 (and Keep Your Domain, Plan and Google Rankings)
You can't switch templates on a Wix site you've already built. Here's how to restyle it instead, or rebuild on a new template and move your plan, domain, blog and rankings across.
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