The Outrank Blog
Practical guides on SEO, AI search, link building and content marketing, with real numbers, templates and step-by-step walkthroughs. Researched, written and published with Outrank.
Articles
Substack vs WordPress (2026): Costs, Newsletter Fees, SEO and Which One to Choose
Substack vs WordPress.com vs self-hosted WordPress: October 2026 prices, paid newsletter fees (10% vs 0–10%), SEO and a calculator to see which costs less.
How to Hire a WordPress SEO Freelancer: Rates, Where to Find One and What to Ask (2026)
A hiring guide for WordPress site owners: the WordPress-specific SEO work a freelancer should handle, real hourly and retainer rates, where to find vetted people, a copyable scope…
Squarespace vs WordPress (2026): Real Costs, SEO Control and Which One to Pick
Squarespace is the easier, all-inclusive builder; WordPress is the more flexible, more SEO-controllable platform. Here's how they compare on cost, SEO, speed, e-commerce and what…
Why Would You Want to Run Competitive Analyses of Keywords? 6 Reasons (and What Each One Tells You)
You run competitive keyword analyses to learn which keywords you can win, what competitors rank for and where the gaps are. 6 reasons, metrics and steps.
Benefits of Running Search Ads for Brand Keywords: What the Research Says (and When It's Wasted Money)
Brand search ads capture people already looking for you and stop competitors from taking them. But without competitors, most of those clicks would have come for free. Here is the…
SEO Agency for Accountants: What CPA Firms Should Pay, What to Ask, and When to Do It Yourself (2026)
What an SEO agency for accountants should do (Google Business Profile, niche service pages, reviews, accurate content), what it costs, which kinds of providers fit which firms,…
How to Add Keywords in WordPress Without Plugins: 8 Places, the Exact Clicks and the Code
WordPress has no keyword field. Here are the 8 places that carry your keyword, the exact clicks in the block editor, and a copy-paste snippet for meta descriptions.
Long Tail Pro vs Semrush (2026): Long Tail Pro Is Offline, So Here's How to Find Low-Competition Long-Tail Keywords in Semrush
Long Tail Pro is offline, so compare its replacements. Find low-competition long-tail keywords in Semrush's Keyword Magic Tool, plus cheaper alternatives.
Semrush vs Ahrefs for Keyword Research: Database, Keyword Difficulty, Accuracy and Price Compared
Semrush vs Ahrefs for keyword research: near-identical 28B+ keyword databases, very different KD formulas, accuracy studies and October 2026 prices.
Organic Search vs Direct Traffic: What Each Means in GA4, and Why Your Direct Traffic Is Inflated
Direct is GA4's bucket for visits with no referrer and no tags. Here is how much of it is really search, and how to fix it.
Does Embedding YouTube Videos Help SEO? What Google Says, What It Costs in Page Speed, and When It's Worth It
A YouTube embed won't boost rankings by itself. When it helps, how Google indexes embeds since 2023, the page speed cost, and how to embed one properly.
How Much Does SEO Cost in Australia? 2026 Prices in AUD, What Each Budget Buys, and a Calculator
What SEO costs in Australia in 2026, in Australian dollars: agency retainers, hourly rates from Sydney and Melbourne agencies, in-house salaries with super, GST, and a calculator…
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