Keyword Research
Search volume, difficulty, long-tail and competitor gaps: how to pick the keywords worth writing for.
Articles
Keyword Gap Analysis: How to Find and Close the Keywords Your Competitors Win
A keyword gap analysis lists keywords competitors rank for and you don't. How to run one in Ahrefs, Semrush or for free, and what to do with each gap.
Low Competition Keywords List: 100+ Examples by Niche and the 10 Patterns Behind Them
A low competition keywords list for 12 niches, built from 10 repeatable patterns, plus a 2-minute check to confirm each keyword's volume and difficulty.
Long-Tail Keyword Research: A 7-Step Process With Exact Filters and Real Data
A repeatable long-tail keyword research process: the volume and difficulty ranges real sites target, the filters to set, a Search Console regex, a worked example and a checklist.
Top Keywords for SEO: How to Find the Keywords That Drive Your Traffic (With Example Lists)
The most searched keywords on Google, how to find your site's top ranking keywords in Search Console, and SEO keyword examples by type and intent.
How to Find Low Competition Keywords for Free: Free Tools, the KGR Test and a Manual SERP Check
No Ahrefs plan? Find low difficulty keywords free with Google autocomplete, Search Console, free KD checkers, the KGR formula and a 5-minute SERP check.
SEO Keywords for Software Companies: 9 Keyword Types That Bring Trials (With Examples)
The 9 keyword types software companies should target, from alternatives and vs keywords to integrations and templates, with the page each needs.
Why Would You Want to Run Competitive Analyses of Keywords? 6 Reasons (and What Each One Tells You)
You run competitive keyword analyses to learn which keywords you can win, what competitors rank for and where the gaps are. 6 reasons, metrics and steps.
Short-Tail vs Long-Tail Keywords: Definitions, Real Examples and Which to Target
The real difference between short-tail and long-tail keywords, with real Autocomplete examples, Outrank data on 189,369 targeted keywords and a quick picker for your page.
Keyword Research Examples: One Complete Walkthrough From Seed to Final Keyword List
Watch keyword research done start to finish on a real seed, see examples of every keyword type, and look at the actual Search Console data behind this page.
Keyword Research Tutorial: How to Do Keyword Research Step by Step (Beginner's Guide)
Learn keyword research from scratch: the core terms, an 8-step process, the tools worth using, a spreadsheet layout for organizing keywords, beginner tracking and a checklist.
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