SEO by Industry
What ranking looks like in your industry: the searches that matter, the local signals and the content to publish.
Articles
SEO for Hotels: How to Win Direct Bookings From Google Search, Maps and Google Hotels
Hotel SEO is a fight for Google's booking module: free booking links, a lodging-ready Business Profile, room and location pages OTAs don't have, and the math on OTA commission.
SEO for Dentists: How Patients Pick a Dentist on Google, and the Pages, Profiles and Reviews That Win Them (2026)
The five things patients check before booking a dentist, how to structure insurance, procedure and emergency pages, Google Business Profile for practices and dentists, HIPAA-safe…
SEO for Real Estate Agents: How to Rank Where Zillow Can't, Stay Fair Housing Compliant and Count What a Closing Is Worth (2026)
Where agents can still beat the portals in Google, why IDX listings rarely rank, how to write neighborhood pages that respect Fair Housing rules, Google Business Profile setup for…
SEO for Restaurants: How to Get Your Menu and Dishes Found on Google and AI Search
Diners search for dishes, diets and occasions more than restaurant names. How to publish a menu Google and AI assistants can read, which menu format to use, and how to rank for…
SEO for Lawyers: How Law Firms Rank on Google Without Breaking Bar Advertising Rules (2026)
How people choose a lawyer on Google, the ABA and state advertising rules every law firm page must follow, practitioner profiles, reviews, and the math on what a signed case is…
SEO for Landscapers: How to Rank for Lawn Care, Design Projects and Seasonal Jobs
Landscaping is two businesses: recurring lawn care and design-build projects. How to time your pages to the seasons, build a portfolio that ranks, and work out what a maintenance…
SEO for HVAC Companies: A Seasonal Playbook Built on Google Trends Data
When AC and furnace searches peak in your climate, which HVAC pages to publish two to three months ahead, and how to win the map pack, replacement jobs and maintenance plans.
SEO for Family Law Firms: How Divorce and Custody Clients Search, and the Pages That Win Them (2026)
How divorce, custody and support searches work, why every page must be state- and county-specific, privacy and safety design, reviews in a confidential practice, and a family law…
SEO for Manufacturers: How Engineers Search for Suppliers, and the Pages That Win RFQs
Manufacturing SEO is spec-driven: process, material, tolerance and certification pages that engineers and buyers find on Google, plus an RFQ path that turns visits into quotes.
SEO for Electricians: How to Rank for Emergency Calls, EV Chargers and Panel Upgrades (2026 Guide + Checklist)
How electricians win local searches in 2026: the right Business Profile setup, one page per job type, troubleshooting content that brings emergency calls, license proof, reviews…
Restaurant SEO: The Complete Strategy to Rank in Google Maps, Search and AI Answers (2026)
The full restaurant SEO strategy: what Google's rules say about restaurant profiles, menus and hours, how to get reviews without breaking policy, what your website needs, and a…
Cybersecurity SEO: How Security Companies Rank With Practitioners, Buyers and Compliance Teams (2026)
Who searches for security products and what they type, the content standards technical readers expect, the four content engines that work for security companies, and the technical…
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