Analytics
How to measure traffic and rankings, what the free tools cover and how to report on SEO.
Articles
Organic Search vs Direct Traffic: What Each Means in GA4, and Why Your Direct Traffic Is Inflated
Direct is GA4's bucket for visits with no referrer and no tags. Here is how much of it is really search, and how to fix it.
How to Use Google Analytics 4: Setup, the Reports That Matter, and a Weekly Routine
How to set up Google Analytics 4, configure it properly, and use the reports that answer real questions.
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