The best Etsy SEO tools in 2026 are eRank (the best free plan and cheapest paid plans, from $5.99 a month), Marmalead (focused Etsy keyword data, $19 a month), EverBee (product and sales research, free or from $24.99 a month billed yearly), Alura (AI listing optimization, from $7.99 a month billed yearly) and Sale Samurai (search volume and print-on-demand research, $19.99 a month). Start with Etsy's own Shop Stats and eRank's free plan; pay for one tool only when you are listing new products every week.
Below: what each tool is best at, a sortable comparison with prices checked on October 19, 2026, the best eRank alternatives, the free options, and how to use any of them to optimize a listing.
Key takeaways
- Etsy doesn't publish keyword search volumes, so every tool's numbers are estimates. Use them to compare keywords, not as exact counts.
- eRank has the most generous free plan (5 keyword searches a day, 1 shop connected); paid plans run $5.99 to $29.99 a month.
- Etsy lets you add 13 tags of up to 20 characters each, and attributes work like extra tags that also power search filters. Fill both.
- Etsy ranks listings partly on how often shoppers who click go on to buy, so photos, price and reviews matter as much as keywords.
- Google SEO tools like Ahrefs and Semrush measure Google, not Etsy search. They help only for Google traffic or your own website.
How Etsy search works (and what a tool can help with)
Etsy search runs in two phases, according to Etsy's Seller Handbook: query matching, then ranking. In matching, Etsy considers the whole listing, including the title, tags, attributes, categories and description. In ranking, it weighs how well a listing converts, meaning how many shoppers who view it go on to buy.
The rules that matter for keyword tools:
- Tags: use all 13. Each can be up to 20 characters, and multi-word phrases beat single words (Keywords 101).
- Attributes and categories act like tags and also decide whether you appear in filtered results, so don't waste a tag repeating an exact attribute.
- Titles: keep them readable and lead with the most important phrase. Etsy says word order doesn't directly change ranking, but key terms first earns more clicks.
- No misspellings needed: Etsy corrects common typos and translates titles and tags for shoppers in other languages.
So a tool can help with three jobs: finding the phrases shoppers type, checking how crowded each phrase is, and auditing your listings against those phrases. It can't fix photos, prices or reviews, which drive the conversion half of ranking.
The 8 best Etsy SEO tools
1. eRank: best free plan and best value
eRank is the long-standing default for Etsy sellers and says it is trusted by over 2 million sellers. Its keyword tool shows trend data for Etsy and a dozen other marketplaces (Amazon, eBay), and the paid plans add competitor tracking with estimated daily sales, listing audits, a rank checker and Trend Buzz for what shoppers are searching now.
- Free plan: 5 keyword searches a day, 1 shop, up to 50 active listings analyzed.
- Paid (October 2026): Basic $5.99/month (100 keyword searches a day), Pro $9.99/month (200 a day), Expert $29.99/month (500 a day). Annual billing lowers these to $65.99, $94.99 and $269.99 a year.
- Best for: new and cost-conscious sellers who want one tool for keywords and listing audits.
- Weak spots: the interface is dense, and the free plan's 5 searches a day run out fast during a listing session.
2. Marmalead: best for focused keyword decisions
Marmalead does one thing: Etsy keyword research. You get keyword suggestions, "MarmaMeters" that rate engagement and competition, seasonality and forecasting, side-by-side keyword comparison, listing grades, and AI critiques of descriptions.
- Price (October 2026): $19/month, $53 a quarter, $190 a year, or a $300 one-time lifetime plan.
- Best for: sellers who want a clear "use this keyword or that one" answer rather than a dashboard of everything.
- Weak spots: no free plan, and little product research beyond keywords.
3. EverBee: best for product research
EverBee started as a Chrome extension that estimates sales and revenue for any Etsy listing, and has grown into keyword research with a Keyword Score, a tag analyzer and trend data.
- Free plan: product analytics (views, reviews, favorites) and 10 keyword searches.
- Paid (October 2026): Growth $24.99/month billed yearly ($299 a year), with sales, revenue and conversion estimates, unlimited keyword research and the tag analyzer; Business $69/month billed yearly ($828 a year).
- Best for: deciding what to make or sell before deciding how to title it.
- Weak spots: sales and revenue figures are estimates, and monthly billing costs noticeably more than annual.
4. Alura: best for AI listing optimization
Alura bundles a keyword finder, product research, AI listing optimization, customer follow-up messages, Pinterest marketing and listing A/B tests.
- Free plan: limited daily searches and a small allowance of AI listing optimizations.
- Paid (October 2026, billed yearly): Basic $7.99/month ($95.88 a year, 50 daily searches), Growth $14.99/month ($179.99 a year), Professional $29.99/month ($359.88 a year, unlimited research searches and multiple shops).
- Best for: sellers who want help writing titles, tags and descriptions, not just data.
- Weak spots: AI drafts still need your product knowledge; always check materials, sizes and claims.
5. Sale Samurai: best for search volume and print on demand
Sale Samurai focuses on Etsy search volume and trends, profitable keywords and top-selling listings, with a free Chrome extension.
- Price (October 2026): freemium plan at $0; $19.99/month or $199.90 a year; 3-day free trial with no credit card required.
- Best for: print-on-demand and digital product sellers testing many product ideas.
- Weak spots: fewer listing-audit features than eRank or Alura.
6. EHunt (EtsyHunt): budget product and keyword research
EHunt offers product, shop and keyword research for Etsy with a free plan and paid upgrades (Basic and Pro). Prices weren't shown on its pricing page when we checked, so confirm them before you subscribe.
- Best for: sellers who mainly want to browse trending products and shops.
- Weak spots: refunds are limited to narrow cases, per its pricing FAQ.
7. Etsy Shop Stats and search visibility (built in)
Etsy's own Shop Manager → Stats shows the search terms shoppers used to find your listings, along with views, visits and orders. Etsy's handbook also points sellers to the search visibility page in Shop Manager for listing-level suggestions. This is the only real Etsy search data you will see; everything else is an estimate.
- Price: free.
- Best for: finding which phrases already bring you visits, then putting them in more listings.
8. Google Trends and Etsy's search bar (free research)
Two free sources cover most early research. Etsy's search bar autocomplete shows phrases shoppers actually type: start typing your product and note every suggestion. Google Trends shows seasonality (search "personalized ornament" and you'll see when demand starts climbing), which tells you when to list.
Etsy SEO tools compared
Etsy SEO tools compared (October 2026)
| EHunt | ✓ | — | Price not listed publicly | Trending products and shops |
| Etsy Shop Stats | ✓ | $0/mo | Built into Shop Manager | Your real search terms |
| Google Trends | ✓ | $0/mo | Free | Seasonality |
| eRank | ✓ | $5.99/mo | Monthly; cheaper yearly | Keywords, listing audits, competitor tracking |
| Alura | ✓ | $7.99/mo | Billed yearly | AI listing optimization |
| Marmalead | ✕ | $16/mo | Billed yearly ($19 monthly) | Focused keyword decisions |
| Sale Samurai | ✓ | $16.65/mo | Billed yearly ($19.99 monthly) | Search volume and POD research |
| EverBee | ✓ | $24.99/mo | Billed yearly | Product and sales research |
Click a column header to sort.
The best eRank alternatives
eRank is hard to beat on price, so the reason to switch is usually a missing feature:
| If you want... | Switch to | Why |
|---|---|---|
| A clearer "which keyword wins" answer | Marmalead | Purpose-built keyword scoring, seasonality and forecasting |
| To know what sells before you make it | EverBee | Sales and revenue estimates on any listing |
| AI to draft titles, tags and descriptions | Alura | AI listing optimization plus A/B tests |
| Search volume for many product ideas | Sale Samurai | Volume and trend focus, generous trial |
| No subscription at all | Shop Stats + autocomplete + Google Trends | Free, and Shop Stats is real Etsy data |
Free Etsy SEO tools
If you are just starting, this free stack is enough for your first 20 to 50 listings:
- Etsy autocomplete for phrase ideas.
- eRank Free (5 keyword searches a day) to compare a short list of phrases.
- EverBee Free to see views, favorites and reviews on competing listings.
- Alura or Sale Samurai free plans for a second opinion on volume.
- Shop Stats once you have traffic, to double down on the terms that work.
- Google Trends to time seasonal listings.
How to optimize an Etsy listing with these tools
- 1
Collect phrases
Type your product into Etsy's search bar and note every autocomplete suggestion. Add phrases from your Shop Stats search terms if you already have sales. - 2
Compare them in one tool
Run the list through eRank, Marmalead or Sale Samurai. Favor specific, multi-word phrases with steady demand and fewer competing listings over broad terms like "necklace". - 3
Write the title for people
Lead with the clearest description of the item ("Personalized birth flower necklace, sterling silver"), then add one or two supporting phrases. Avoid repeating the same word five times. - 4
Fill all 13 tags
Use multi-word phrases up to 20 characters each. Don't spend a tag on an exact phrase already covered by your category or attributes. - 5
Complete every attribute
Color, material, occasion, recipient and style attributes put you into filtered searches that tags can't reach. - 6
Fix the conversion side
A strong first photo, clear price and shipping, and a description that answers sizing and care questions. Etsy ranks listings that convert. - 7
Review after 30 days
Check Shop Stats for which search terms brought visits and orders, then update tags on listings that got views but no sales.
Do Google SEO tools like Ahrefs work for Etsy?
Only for Google. Ahrefs, Semrush and KWFinder measure searches on Google (and, for some, YouTube, Amazon or Bing), not Etsy's internal search. Ahrefs' free Etsy keyword tool page no longer loads, and its Keywords Explorer doesn't list Etsy as a search engine. Use Google tools if you want your listings or your own website to rank on Google; use Etsy-specific tools for Etsy search. Our comparison of Semrush vs Ahrefs for keyword research covers the Google side.
Many sellers eventually add their own store to reduce dependence on Etsy's algorithm and fees. If you do, blog content is how that store gets found on Google. Outrank writes and publishes SEO articles to Shopify, WordPress, Wix and other platforms; across 153 Shopify stores in our AI SEO agent study, 82% grew their Google clicks. It does not optimize Etsy listings. For the store side, see our guides to ecommerce keyword research and ecommerce link building.
Are Etsy SEO services and "ranking services" worth it?
Be careful. No service can buy you a higher Etsy ranking, and services that sell fake sales, favorites or reviews break Etsy's rules and put your shop at risk. Legitimate help looks like listing audits, photography, copywriting or managing Etsy Ads, Etsy's official paid placement. Ask any provider exactly what they will change on your listings, and judge them on your Shop Stats afterwards.
FAQ
What is the best Etsy SEO tool?
For most sellers, eRank is the best starting point: it has the most generous free plan and paid plans from $5.99 a month. Marmalead is better if you want focused keyword scoring, EverBee if you want sales estimates for product research, and Alura if you want AI help writing listings.
Are there free Etsy SEO tools?
Yes. eRank, EverBee, Alura and Sale Samurai all have free plans with daily or monthly limits, and Etsy's own Shop Stats shows the real search terms that bring shoppers to your listings. Etsy's search bar autocomplete and Google Trends are free sources of keyword ideas and seasonality.
What are the best eRank alternatives?
Marmalead for focused keyword decisions, EverBee for product and sales research, Alura for AI-assisted listing optimization, and Sale Samurai for search volume and print-on-demand research. If cost is the reason to leave eRank, Etsy's Shop Stats plus autocomplete and Google Trends cover the basics for free.
Can Ahrefs be used for Etsy SEO?
Not for Etsy's own search. Ahrefs measures Google and a few other search engines, not searches inside Etsy, and its old free Etsy keyword tool page no longer works. Ahrefs is useful only if you want your listings or your own website to rank on Google.
How many tags should I use on Etsy?
All 13. Each tag can be up to 20 characters, and Etsy recommends multi-word phrases over single words. Skip tags that exactly repeat your category or attributes, because those already act like tags.
