A consistently active blog, rising domain authority from 13 to 16, and content now surfacing in AI search
“It's a strong asset for a Shopify store, and the product has a lot of potential.”- Alex Bram, Builder and operator of the family store Chamade | Abat-Jour & Luminaires
Success story from
A consistently active blog, rising domain authority from 13 to 16, and content now surfacing in AI search
“It's a strong asset for a Shopify store, and the product has a lot of potential.”- Alex Bram, Builder and operator of the family store Chamade | Abat-Jour & Luminaires
Success story from
Introduction
Domain authority up from 13 to 16 • Average Google position improved from around 10 to 9, with impressions rising • Blog now consistently updated and backlinks generating for the first time • Easy setup with an onboarding that maps your audience and competitors
Yes, I would clearly recommend Outrank to another Shopify user. I’m still waiting to see the long-term results, but so far I have a good feeling about it. For me, the biggest value is that I simply don’t take the time to write blog articles myself, so it makes sense to use tools, automation, AI, and software to help with that. The same goes for backlinks: I don’t take the time to manually look for partners and backlink opportunities, so I think it’s great that Outrank can handle that for me. Overall, I think it’s a strong asset for a Shopify store. The product has a lot of potential, and I’m really looking forward to seeing how it develops and what results it can bring over time.
Alex Bram
Builder and operator of the family store Chamade | Abat-Jour & Luminaires
Who Chamade | Abat-Jour & Luminaires are?
We create handmade lampshades and decorative lighting pieces, all crafted in our workshop in Belgium. We mainly sell to customers in France, but we also ship throughout Europe.
Chamade | Abat-Jour & Luminaires SEO Challenges
One of our main SEO challenges is that some of our important collection pages are currently ranking around positions 7 or 8 on Google. And as we know, most of the clicks go to the top 3 results, so it’s not easy to compete with more established websites. That’s why I’m trying to improve anything that can help us move up in the rankings: getting more relevant backlinks, improving internal linking, and strengthening the SEO of the pages that already have potential. This is also where I think Outrank can be very useful.
What Changed After Using Outrank?
Before using Outrank
- One of our main SEO challenges is that some of our important collection pages are currently ranking around positions 7 or 8 on Google. And as we know, most of the clicks go to the top 3 results, so it’s not easy to compete with more established websites. That’s why I’m trying to improve anything that can help us move up in the rankings: getting more relevant backlinks, improving internal linking, and strengthening the SEO of the pages that already have potential. This is also where I think Outrank can be very useful.
After using Outrank
- Since using Outrank, a few positive things have changed. First, our blog is now being updated with new content, which was not really the case before. We are also starting to generate backlinks more consistently. I noticed that our domain authority increased from 13 to 16, which is a good sign. I also feel like we are moving in the right direction and that this should help us gain better positions over time. I’ve already seen some small improvements in our rankings: our average position went from around 10 to 9 since we started using Outrank. Our impressions have also slightly increased. So overall, these are encouraging signals, and I’m optimistic about the progress.
- Our content is now getting picked up across AI search too, cited in ChatGPT, Perplexity, and Grok answers as well as Google's AI Overviews.
AI Search Visibility
Chamade's content is already being cited across the major AI engines. It appears in 59 ChatGPT responses and 15 Google AI Overviews, with strong pickup on Perplexity (61) and Grok (104), plus early presence on Copilot and AI Mode. For an independent, French-language brand in a niche category, showing up in AI answers is a real signal that this content is being treated as a credible source.
SUCCESS STORIES
